"Sensodyne Extra Fresh Gel provides clinically proven sensitivity protection and all the benefits of a regular toothpaste. It provides 24/7 tooth sensitivity protection with twice daily continued use. It comes in a blue gel format to give you a long-lasting fresh breath feeling. Sensodyne Extra Fresh Gel toothpaste is specially formulated to soothe sensitivity and build a 24/7 sensitivity protection while providing all the benefits of a regular toothpaste such as cavity protection. Brushing with this toothpaste also leaves your whole mouth feeling fresh. By brushing twice daily it provides daily care for sensitive teeth with all the benefits of a regular toothpaste such as cavity protection and plaque removal. It is for everyone over 12 years of age (or as advised by your dentist) who wants to manage tooth sensitivity, cavity protection and have a long-lasting fresh breath feeling. Bad breath or halitosis is, in most cases, caused by plaque and bacteria build-up on teeth and gums. Plaque is the sticky film of bacteria that forms on teeth and is most noticeable when teeth are not brushed regularly. Regular twice daily brushing with Sensodyne Extra Fresh Gel helps prevent plaque and bacteria build-up on your teeth, which are the causes of bad breath in most cases. If used as recommended, it will keep your whole mouth feeling fresh. Brush with Sensodyne Extra Fresh Gel twice a day, every day to manage tooth sensitivity. It reduces the short sharp sensations caused by sensitive teeth in as little as 2 weeks. Sensodyne provides long lasting sensitivity protection with continued use."