New Ariel matic liquid detergent gives tough stain removal in just 1 wash, as well as prevent your colored clothes from fading. As a liquid detergent, it dissolves easily in water. With Ariel's superior technology, it is hard on stains but soft on colors - giving your colored clothes the perfect wash solution. Especially formulated for fully automatic washing machines, 1 litre of Ariel matic liquid detergent washes as much as 1kg powder, hence delivering excellent usage value.